GDPR complaint eCommerce
The General Data Protection Regulation (GDPR), due to come into force in May 2018, is designed to enable individuals to better control their personal data. GDPR will give individuals a number of rights including access to their data and the ability to withdraw it. Non-compliance could carry consequence of heavy penalties. The OmniCX platform has full GDPR support built in, with one single repository of all data that is secure and easy to manage.
OmniCX includes a global data platform to capture and manage all data from any customer interaction. The data is managed in a central secure location without duplication or fragmentation across different applications or repositories. The data is accessible to the business to create personalised experiences, dynamic promotions and enriched customer service interactions, and can also be accessed by customers under GDPR rules.
Giving Customers control of their data
All customer data held in the OmniCX platform is contained in a single repository that can be accessed by both business users and customers, through different interfaces. In 'My Account', customers can review their data, consents and preferences, and can choose to delete any data - or their complete profile.