Now, how does that smell to you?
With over 180 stores across the U.K, 130 fragrance brands, 4 sales channels and the OmniCX platform, The Fragrance Shop has secured a strong online presence backed by great customer loyalty.
Historically, the TFS businesses had missed out on a number of great market opportunities primarily due to technology limitations and ever-evolving challenges in the ecommerce area. In addition, poor user experience and lack of integration with physical store tills led to low conversion and poor online sales.
OmniCX's multi-tenant digital commerce platform enabled the business to take their brand global in a short time span. Integration with the TFS Enterprise Resource Planning System (ERP) and physical store tills provided a unified view for the first time of customer activities across different channels.
Customer base growth
YOY growth in revenue & traffic
Increase in conversion rate