With over 180 stores across the U.K, 130 fragrance brands, 4 sales channels and the OmniCX platform, The Fragrance Shop has secured a strong online presence backed by great customer loyalty.
Historically, the TFS businesses had missed out on a number of great market opportunities primarily due to technology limitations and ever-evolving challenges in the eCommerce area. In addition, poor user experience and lack of integration with physical store point of sale led to low conversion and poor online sales.
OmniCX's multi-tenant digital commerce platform enabled the business to take its brand global in a short time span. Integration with the TFS Enterprise Resource Planning System (ERP) and physical store tills provided a unified view for the first time of customer activities across different channels.
Customer base growth
YOY growth in revenue & traffic
Increase in conversion rate